EDLD+5363+Final+PSA+assignment

** Week 3 Assignment: Public Service Announcement (PSA) Pre-Production ** **Overview** This week, you’ll begin work on your public service announcement, or PSA. By the end of Week 5, you and your teammates will produce a PSA that: · is 60 seconds or less. · covers a specific topic. · includes voiceover narration. · employs video, text, or graphic effects. · is finalized in Web-ready file format. · follows copyright citation and fair use guidelines. This week, you and your team will complete the pre-production work. Use this document to develop and record the following: · Project proposal · Script outline and narration script · Shot list · Copyright information Submit a completed copy of this document by the end of Week 3. **Revising and Resubmitting This Document** It is important that you download and retain a copy of this document on your desktop. This step will allow you to submit a copy both this week and again in Week 5. As you produce the video in Weeks 4 and 5, you will likely deviate from the plans your team establishes in this document. This is normal. However, when this occurs, you should revise this document to reflect these changes. At the end of Week 5, you will submit the revised version of this document. Your coach will assess how well you recorded these updates by comparing your original version (from this week) with your revised version (from Week 5). Use this rubric with the Assignment. ** ê  **   ||  ** Accomplished  **  ||  ** Proficient  **   ||  ** Needs Improvement  **   ||  ** Unacceptable  **   || ** (45 points) ** || Project proposal clearly details purpose, audience, genre, elements, needed equipment, locations, distribution format, crew, and schedule of deliverables. Adjustments to the project proposal are determined early and clearly explained. ** (45 points) **  || Project proposal identifies purpose, audience, genre, elements, needed equipment, locations, distribution format, crew, and schedule of deliverables. ** (34 points) **<span style="font-family: 'Arial Narrow','sans-serif'; font-size: 11pt;">  || <span style="color: windowtext; font-family: 'Arial Narrow','sans-serif'; font-size: 11pt;">Project proposal inconsistently identifies purpose, audience, genre, elements, needed equipment, locations, distribution format, crew, and schedule of deliverables. Adjustments to the project proposal are also inconsistent. ** <span style="font-family: 'Arial Narrow','sans-serif'; font-size: 11pt;">(27 points) **<span style="font-family: 'Arial Narrow','sans-serif'; font-size: 11pt;">  || <span style="color: windowtext; font-family: 'Arial Narrow','sans-serif'; font-size: 11pt;">Incomplete. ** <span style="font-family: 'Arial Narrow','sans-serif'; font-size: 11pt;">(0 points) **<span style="font-family: 'Arial Narrow','sans-serif'; font-size: 11pt;">  || ** <span style="color: windowtext; font-family: 'Arial Narrow','sans-serif'; font-size: 11pt;">(15 points) **<span style="color: windowtext; font-family: 'Arial Narrow','sans-serif'; font-size: 11pt;">  || <span style="color: windowtext; font-family: 'Arial Narrow','sans-serif'; font-size: 11pt;">Provides a script using conventional writing standards. ** <span style="font-family: 'Arial Narrow','sans-serif'; font-size: 11pt;">(15 points) **<span style="font-family: 'Arial Narrow','sans-serif'; font-size: 11pt;">  || <span style="font-family: 'Arial Narrow','sans-serif'; font-size: 11pt;">  || <span style="font-family: 'Arial Narrow','sans-serif'; font-size: 11pt;">  || <span style="color: windowtext; font-family: 'Arial Narrow','sans-serif'; font-size: 11pt;">Incomplete. ** <span style="font-family: 'Arial Narrow','sans-serif'; font-size: 11pt;">(0 points) **<span style="font-family: 'Arial Narrow','sans-serif'; font-size: 11pt;">  || ** <span style="color: windowtext; font-family: 'Arial Narrow','sans-serif'; font-size: 11pt;">(25 points) **<span style="color: windowtext; font-family: 'Arial Narrow','sans-serif'; font-size: 11pt;">  || <span style="color: windowtext; font-family: 'Arial Narrow','sans-serif'; font-size: 11pt;">Provides a complete, well-considered shot list with documentation and explanation of any new shots taken in the moment of filming. ** <span style="font-family: 'Arial Narrow','sans-serif'; font-size: 11pt;">(25 points) **<span style="font-family: 'Arial Narrow','sans-serif'; font-size: 11pt;">  || <span style="color: windowtext; font-family: 'Arial Narrow','sans-serif'; font-size: 11pt;">Provides a shot list with documentation of any new shots taken in the moment of filming. ** <span style="font-family: 'Arial Narrow','sans-serif'; font-size: 11pt;">(21points) **<span style="font-family: 'Arial Narrow','sans-serif'; font-size: 11pt;">  || <span style="color: windowtext; font-family: 'Arial Narrow','sans-serif'; font-size: 11pt;">Provides a shot list but inconsistently documents new shots taken in the moment of filming. ** <span style="font-family: 'Arial Narrow','sans-serif'; font-size: 11pt;">(18 points) **<span style="font-family: 'Arial Narrow','sans-serif'; font-size: 11pt;">  || <span style="color: windowtext; font-family: 'Arial Narrow','sans-serif'; font-size: 11pt;">Incomplete. ** <span style="font-family: 'Arial Narrow','sans-serif'; font-size: 11pt;">(0 points) **<span style="font-family: 'Arial Narrow','sans-serif'; font-size: 11pt;">  || ** <span style="color: windowtext; font-family: 'Arial Narrow','sans-serif'; font-size: 11pt;">(15 points) **<span style="color: windowtext; font-family: 'Arial Narrow','sans-serif'; font-size: 11pt;">  || <span style="color: windowtext; font-family: 'Arial Narrow','sans-serif'; font-size: 11pt;">Fair use guidelines are followed and all or most non-original material uses proper citations. ** <span style="font-family: 'Arial Narrow','sans-serif'; font-size: 11pt;">(15 points) **<span style="font-family: 'Arial Narrow','sans-serif'; font-size: 11pt;">  || <span style="font-family: 'Arial Narrow','sans-serif'; font-size: 11pt;">  || <span style="font-family: 'Arial Narrow','sans-serif'; font-size: 11pt;">  || <span style="color: windowtext; font-family: 'Arial Narrow','sans-serif'; font-size: 11pt;">Incomplete. ** <span style="font-family: 'Arial Narrow','sans-serif'; font-size: 11pt;">(0 points) **<span style="font-family: 'Arial Narrow','sans-serif'; font-size: 11pt;">  ||
 * <span style="font-family: 'Arial','sans-serif';">Week 5 Final Submission **
 * // Rubric //**
 * ** <span style="color: white; font-family: 'Arial Narrow','sans-serif';">Tasks **
 * ** <span style="color: windowtext; font-family: 'Arial Narrow','sans-serif'; font-size: 11pt;">Student project proposal **
 * ** <span style="color: windowtext; font-family: 'Arial Narrow','sans-serif'; font-size: 11pt;">Script for PSA **
 * ** <span style="color: windowtext; font-family: 'Arial Narrow','sans-serif'; font-size: 11pt;">Shot list **
 * ** <span style="color: windowtext; font-family: 'Arial Narrow','sans-serif'; font-size: 11pt;">Copyright and fair use information **

** Week 3 Assignment: PSA Pre-Production ** ** Directions ** <span style="margin: 5pt 0in 5pt 0.25in; mso-hyphenate: auto; mso-list: l2 level1 lfo2; mso-pagination: widow-orphan; text-indent: -0.25in;"> 1. Download a copy of this assignment document to your desktop. <span style="margin: 5pt 0in 5pt 0.25in; mso-hyphenate: auto; mso-list: l2 level1 lfo2; mso-pagination: widow-orphan; text-indent: -0.25in;"> 2. As a group, select an issue to address in your PSA. Consider topics that impact your school, your community, and you personally. <span style="margin: 5pt 0in 5pt 0.25in; mso-hyphenate: auto; mso-list: l2 level1 lfo2; mso-pagination: widow-orphan; text-indent: -0.25in;"> 3. Brainstorm the aspects of the issue you plan to cover, and identify the people you might interview for it. <span style="margin: 5pt 0in 5pt 0.25in; mso-hyphenate: auto; mso-list: l2 level1 lfo2; mso-pagination: widow-orphan; text-indent: -0.25in;"> 4. Write up your project proposal in the area provided below. <span style="margin: 5pt 0in 5pt 0.25in; mso-hyphenate: auto; mso-list: l2 level1 lfo2; mso-pagination: widow-orphan; text-indent: -0.25in;"> 5. Write a script outline and narration script in the spaces provided below. Use the following sites as guides. <span style="margin: 5pt 0in 5pt 31.5pt; mso-hyphenate: auto; mso-list: l2 level2 lfo2; mso-pagination: widow-orphan; text-indent: -13.5pt;"> · Story Creation Tips: //  []   // <span style="margin: 5pt 0in 5pt 31.5pt; mso-hyphenate: auto; mso-list: l2 level2 lfo2; mso-pagination: widow-orphan; text-indent: -13.5pt;"> · Writing Tips: //  []   // <span style="margin: 5pt 0in 5pt 0.25in; mso-hyphenate: auto; mso-list: l2 level1 lfo2; mso-pagination: widow-orphan; text-indent: -0.25in;"> 6. As a team, brainstorm your shots. Be certain you include an establishing shot, a closing shot, wide shots, and tight shots. Follow the rule of thirds and other guidelines established in this tutorial: //  []. //  <span style="margin: 5pt 0in 5pt 0.25in; mso-hyphenate: auto; mso-list: l2 level1 lfo2; mso-pagination: widow-orphan; text-indent: -0.25in;"> 7. Write up your shot list in the space provided. <span style="margin: 5pt 0in 5pt 0.25in; mso-hyphenate: auto; mso-list: l2 level1 lfo2; mso-pagination: widow-orphan; text-indent: -0.25in;"> 8. Identify additional assets, such as audio, images, interviews, and narration for your PSA. <span style="margin: 5pt 0in 5pt 0.25in; mso-hyphenate: auto; mso-list: l2 level1 lfo2; mso-pagination: widow-orphan; text-indent: -0.25in;"> 9. Identify copyright citation and fair use guidelines to any visual or audio assets you use in your PSA. <span style="margin: 5pt 0in 5pt 0.25in; mso-hyphenate: auto; mso-list: l2 level1 lfo2; mso-pagination: widow-orphan; text-indent: -0.25in;"> 10. Submit a copy of this document. <span style="margin: 5pt 0in 5pt 0.75in; mso-hyphenate: auto; mso-list: l2 level2 lfo2; mso-pagination: widow-orphan; text-indent: -0.25in;"> · NOTE: Be sure you retain a copy of this document on your desktop. As you produce your video in Weeks 4 and 5, you will need to update this document to reflect any changes. You will submit a copy of the revised version at the end of Week 5.

**Project Proposal** Create your project proposal here. As you produce your public service announcement during Weeks 4 and 5, revise this proposal as needed before submitting it to your coach again in Week 5. Each member of the team needs a copy of the proposal.
 * **General Information**  ||
 * **Name(s)** ||||||  **Suzanne Beaver, Tammy Foreman, Laura Deiss, Jackie Johnson**  ||
 * **Project title** ||||||  **Inflammatory Breat Cancer**  ||
 * **Purpose** ||||||  **To inform about IBC Inflammatory Breast Cancer**  ||
 * **Audience** ||||||  **Everyone – Women and Men**  ||
 * **Program length** ||||||  **1 minute**  ||
 * **Costumes** ||||||  **Everyday clothing**  ||
 * **Sets** ||||||  **Real world**  ||
 * **Props** ||||||  **Photos, videos, narrations**  ||
 * **Locations** ||||||  **Various real world places, inside and outside**  ||
 * **Crew**  ||
 * **Director(s)** ||||||  **Suzanne Beaver, Tammy Foreman, Laura Deiss, Jackie Johnson**  ||
 * **Scriptwriter(s)** ||||||  **Suzanne Beaver**  ||
 * **Talent** ||||||  **Suzanne Beaver, Tammy Foreman, Laura Deiss, Jackie Johnson**  ||
 * **Camera operator(s)** ||||||  **Suzanne Beaver, Tammy Foreman, Laura Deiss, Jackie Johnson**  ||
 * **Editor(s)** ||||||  **Suzanne Beaver, Tammy Foreman, Laura Deiss, Jackie Johnson**  ||
 * **Schedule of Deliverables**  ||
 * **Project phases**  ||   **Due date**   ||   **Owner**   ||
 * **Create Group Wiki** ||  **9/6/10**  ||  **Suzanne Beaver**  ||
 * **Script Draft** ||  **9/7/10**  ||  **Suzanne Beaver**  ||
 * **Edit Script** ||  **9/10/10**  ||  **Suzanne Beaver, Tammy Foreman, Laura Deiss, Jackie Johnson**  ||
 * **Shot Suggestions** ||  **9/11/10**  ||  **Suzanne Beaver, Tammy Foreman, Laura Deiss, Jackie Johnson**  ||
 * **Create Symptom Slide** ||  **9/15/10**  || ** Tammy Foreman  ** ||
 * **Create Information Slide** ||  **9/15/10**  || ** Jackie Johnson  ** ||
 * **Post Video Recording** ||  **9/17/10**  || ** Suzanne Beaver  ** ||
 * **Post Voice Over Narration** ||  **9/17/10**  || ** Tammy Foreman, Laura Deiss, Jackie Johnson  ** ||
 * **Edit Video** ||  **9/18/10**  || ** Laura Deiss  ** ||
 * **Post Video Draft to UTube** ||  **9/19/10**  ||  **Laura Deiss**  ||
 * **Post Final Script** ||  **9/20/10**  ||  **Tammy Foreman, Laura Deiss, Jackie Johnson**  ||
 * **Post Video Draft Edit Suggestions**  ||  **9/20/10**  ||  **Tammy Foreman, Laura Deiss, Jackie Johnson**  ||
 * **Post Final Video** ||  **9/23/10**  ||  **Laura Deiss**  ||
 * **Post Final Reflections** ||  **9/25/10**  ||  **Tammy Foreman, Laura Deiss, Jackie Johnson**  ||

**Script Outline** Add a copy of your script outline here. As you produce your public service announcement during Weeks 4 and 5, revise this proposal as needed before submitting it to your coach again in Week 5. Each member of the team needs a copy of the proposal. <span style="font-family: 'Arial','sans-serif'; font-size: 13pt;">2. Symptoms <span style="font-family: 'Arial','sans-serif'; font-size: 13pt;">3. Those at risk <span style="font-family: 'Arial','sans-serif'; font-size: 13pt;">4. Where to look and call for information. <span style="font-family: 'Arial','sans-serif'; font-size: 13pt;">5. Closing || **Narration Script** Add a copy of your narration script here. As you produce your public service announcement during Weeks 4 and 5, revise this proposal as needed before submitting it to your coach again in Week 5. Each member of the team needs a copy of the proposal. <span style="color: #6b0000; font-family: 'Arial','sans-serif'; font-size: 13pt;">[SHOT 1 – Video of Suzanne and Dylan on their backyard swingset] <span style="color: #fa0000; font-family: 'Arial','sans-serif'; font-size: 13pt;"> <span style="font-family: 'Arial','sans-serif'; font-size: 13pt;">This is my son Dylan, he was 3 when I was diagnosed with inflammatory breast cancer. Before 2004 I knew nothing about IBC then it rocked my world. There was no history of breast cancer in my family so I didn’t pay attention when I began to swell, get a rash, and have a bloody discharge. I didn’t think cancer because there was no lump. <span style="font-family: 'Arial','sans-serif'; font-size: 13pt;"> <span style="font-family: 'Arial','sans-serif'; font-size: 13pt;">Voice 2: TAMMY <span style="color: #6b0000; font-family: 'Arial','sans-serif'; font-size: 13pt;">[SHOT 2 – Slide with list of symptoms] <span style="font-family: 'Arial','sans-serif'; font-size: 13pt;"> <span style="font-family: 'Arial','sans-serif'; font-size: 13pt;">The scariest thing is that it is the most aggressive type of breast cancer. Many times the symptoms of IBC are confused with an infection so please consult your doctor if you have these symptoms. <span style="font-family: 'Arial','sans-serif'; font-size: 13pt;"> <span style="font-family: 'Arial','sans-serif'; font-size: 13pt;"> <span style="font-family: 'Arial','sans-serif'; font-size: 13pt;">Voice 3: LAURA <span style="color: #6b0000; font-family: 'Arial','sans-serif'; font-size: 13pt;">[SHOT 3 – Shot of a man SHOT 4 – Shot of an African American woman] <span style="font-family: 'Arial','sans-serif'; font-size: 13pt;"> <span style="font-family: 'Arial','sans-serif'; font-size: 13pt;">And don’t think you are safe because you are a man. Men can get IBC as well, it just isn’t as likely. Also, African American women are more likely than others to develop it. <span style="font-family: 'Arial','sans-serif'; font-size: 13pt;"> <span style="font-family: 'Arial','sans-serif'; font-size: 13pt;">Voice 4: JACKIE <span style="color: #6b0000; font-family: 'Arial','sans-serif'; font-size: 13pt;">[SHOT 5 – Shot of yellow rose tipped in pink with captions and CC] <span style="font-family: 'Arial','sans-serif'; font-size: 13pt;"> <span style="font-family: 'Arial','sans-serif'; font-size: 13pt;">5 years ago, most people knew nothing about Inflammatory Breast Cancer. Now we need your help to spread the word to save lives. If you know someone with redness, itching, or discharge encourage them to get it checked out. <span style="color: #f600ff; font-family: 'Arial','sans-serif'; font-size: 13pt;">{Captions} Inflammatory Breast Cancer Research Foundation Website and phone number: <span style="color: #f600ff; font-family: 'Arial','sans-serif'; font-size: 13pt;">www.ibcresearch.org 1-877-STOP-IBC (1-877-786-7422) ||
 * <span style="font-family: 'Arial','sans-serif'; font-size: 13pt;">1. Introduction/explaination
 * <span style="font-family: 'Arial','sans-serif'; font-size: 13pt;">Voice 1: SUZANNE :